Carlsbad, CA (November 3, 2026) – Upper Deck, the worldwide leader in sports and entertainment collectibles, is innovating and elevating the bar on collecting experiences, introducing a new program that brings collectors closer to players than ever before. ‘2 of a Kind’ trading cards are a matching pair that are split, where one is given to the NHL player and the other is a part of a set that can be collected from trading card packs. Collectors who pull a 2 of a Kind
card will not only have one of only two cards in existence, but also a memento that is a direct connection to that player.
“The feeling of pulling a rare card of your favorite player is unique, and it’s hard to recreate. That, plus our constant goal of trying to connect collectors with their favorite players, was the basis for 2 of a Kind
,” said Jason Masherah, President of Upper Deck. “With only two cards being created of each player, them getting one and a collector getting the other, we can’t wait to see the reactions and interactions this program brings for years to come.”
2 of a Kind
is delivering a new level of the trading card collecting experience. It is a continuous set that will see an extensive 100-player checklist each year, connecting collectors and athletes across the entire NHL and NHLPA membership over time. The card fronts feature a metallic foilboard, with the back using a beautiful rose gold substrate. The 1 of 2 card will be gifted to each of the check-listed players, and the 2 of 2 card will be available for the public to collect. The 2 of 2 card in the 2 of a Kind
program abbreviates to three twos (222), which often is referred to as having meaning of connection and unity.
2 of a Kind
will debut as an insert in 2026-27 O-Pee-Chee® and can be collected directly from both hobby and retail products with no redemptions. 26-27 O-Pee-Chee® is scheduled to release around 2027 NHL All-Star Weekend. Keep an eye out for more information on 2 of Kind
and where you will be able to submit your card for a chance to meet the NHL player with the matching version. Certain limitations will apply. For more information, visit UpperDeck.com.
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About Upper Deck
Upper Deck is a global entertainment company creating trading cards, memorabilia, collectibles, games, and online platforms that deliver the experiences collectors crave. Upper Deck has set the unmatched industry standard for quality, authenticity, and innovation, and continues to bring generations of fans closer to their favorite athletes and characters with unique and authentic sports and entertainment product offerings, as well as its digital trading ecosystem. The company prides itself on creating collectibles that produce invaluable experiences for sports and entertainment’s most dedicated and loyal fans, with a goal to deliver excellence to the community across the most coveted properties as a means to develop memorable moments for collectors of all kinds.
Find more information at www.upperdeck.com or follow us on Facebook (/UpperDeck), Instagram (UpperDeckSports), X (formerly known as Twitter) (UpperDeckSports), and YouTube (UDvids).
Media Contact:
Nicole Curro, [url=mailto:nicole@carvecomms.com]nicole@carvecomms.com[/url]
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The post UPPER DECK’S NEW ‘2 OF A KIND™’ PROGRAM CONNECTS FANS WITH THEIR FAVORITE NHL PLAYERS, AN EXCLUSIVE PLAYER-COLLECTOR CONNECTION – 2 OF 2, SHARED BY TWO appeared first on Upper Deck.
Source: https://upperdeck.com/upper-decks-new-2 ... ed-by-two/